Elevated basics | effortlessly cool

Kilogram conceptualises a whole new universe k-gram where we question reality and its possibilities; it is a surreal realm where logic itself is dynamic and the limits of imagination ceases to exist. This concept is ever-expanding and evolving consistently and that’s something we communicate with each successive drop to its full extent. 

We work with easy-to-wear unisex quality basics and imbue them with narrative all while maintaining an effortlessly cool and visually ambiguous street element in the graphic language. A sentiment of exploration and conversational commentary is omnipresent along with a visual juxtaposition of varied graphic techniques.